Chicken McDo Campaign (2024)

Chicken McDo is now bigger and better! So we decided to partner with the biggest P-pop (Pinoy Pop) band in the country, SB19. ‍

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Atin ‘to (It’s Ours) Chicken McDo was inspired from the passionate and loyal following of SB19, known as A’TIN ​(Their fanbase is called A’TIN. And if translated in English it means, “OURS”). So in the film, it’s meant to be a celebration of what’s ours — SB19, and Chicken McDo. We featured the fans of SB19 and Chicken McDo celebrating this collab: students, the corporate world, blue collared workers. We shot the entire film as a music video — very pop, graphic, festive, and with a little bit of SB19 swag.