Love Letter (2020)

Most people love the sun. In fact, they seek it when they go tanning, go to the beach, have picnics and play in the park. Through this radio ad, I wanted to point out that while the sun seems friendly and warm at first, it can quickly become threatening and deadly (like a stalker), if you're not careful and you don't protect yourself.

My first radio ad go have a listen! :)

Client:

Belo Intelligent Skin Care Inc.

Roles:

Ideator and Copywriter

Recognition:

Finalist in Craft (Script/Copywriting) | New York Festivals Advertising Awards 2020

Finalist in Health & Wellness | New York Festivals Advertising Awards 2020

Spotlight | Campaign The Work 2020

Best of the Month 2020 | Dentsu Creative Link

Links:

https://www.nyfadvertising.com/Winners/WinnerDetailsNew/57028f4a-b8d5-49a7-ae6c-e5396fdd7855
https://www.nyfadvertising.com/Winners/WinnerDetailsNew/2087d36a-19b4-489b-96c8-5b9b1bf56f91
https://thework.awardsplatform.com/gallery/pQoPqpNd/RXPxaDqX?search=71cdaecaa3f84430-1