Cannes Young Lions: Climate Therapy (2024)
The brief for the 2024 Cannes Young Lions Competition: Digital Category was to use the power of digital to build a community of global Dandelions, and to build a climate-safe world for all.
But how do we build a group of empowered Dandelions if the majority are already suffering from climate anxiety? The fight for climate justice cannot be fought without the proper armor: our well-being. And because one of the main triggers of eco-anxiety is the constant exposure to urgent climate content online, Project Dandelion will become the platform that turns this anxiety into positive action through Climate Therapy.
Roles:
Ideator and Art Director
Partner:
Martha Teves (Ideator and Copywriter)
Links:
https://www.lovethework.com/young-entries/climate-therapy-462