McDonald's Olympics (2024)
Carlos “Caloy” Yulo, the Philippine representative in gymnastics, achieved a remarkable feat by winning two Olympic Gold medals--a historic first for the Philippines. To celebrate, we conceptualized a post for his two gold medals, and it was posted after 30 minutes of his win.
With the success of the post, we received a special shoutout from a renowned columnist of The Inquirer Philippines:
“McDonald’s, in my opinion, wins over Jollibee by inverting its trademark golden arches on a red field, transforming them into two ribbons from which two Olympic gold medals hang. Bold. Simple. Classy. It is a meme that National Artist Arturo Luz would award a gold to for minimalism.” — Ambeth R. Ocampo, The Inquirer
Roles:
Art Director and Illustrator
Links:
https://www.facebook.com/McDo.ph/posts/pfbid02UHpLmpNZ6MVHRA8k9mSKyGxAJ2KwJTvdwbogS8DgjQbCfuoVjiVE48cBeiD6rtGwl
https://www.facebook.com/McDo.ph/posts/pfbid02zjxrMqE2N8DtXgJZTzL4p8AUvm5bzkp7kTCyY2BLo4VZi1bTxmJ5RMnj1EmngPYPl